New & Upcoming Products

🟩 Concept Origin

Inspired by the rapid growth of interactive and social-media-driven snacks, we identified a new consumer behavior trend:
snacks are no longer just about taste — they are about experience, interaction, and shareability.

Traditional gummies focus on flavor and texture, but lack engagement.
At the same time, slime-style content has become highly popular online, yet remains largely non-edible.

This gap created a unique opportunity to develop a product that combines playability, edibility, and market scalability.

🟨 Product Innovation Concept

We developed Gooey Gummies as an innovative, slime-style interactive gummy product designed for both retail and digital engagement.

The concept is built on four key pillars:

1. First-Mover Manufacturing Advantage
As one of the first manufacturers to achieve scalable production of jar-packed slime-style gummies, we enable stable supply for global markets.

2. High Social Media Virality
The product is designed to stimulate multi-sensory engagement:

Visual (stretching, dripping textures)

Sound (scooping, squeezing)

Interaction (dipping, DIY mixing)

Taste (sour + sweet contrast)

These elements naturally encourage short-form video creation and sharing.

3. Data-Backed Consumer Trend

• Over 60 million views on TikTok (early 2025 data)
• Single product videos exceeding 50K+ likes
• DIY candy-related content surpassing 300 million views in Spanish-speaking markets

This validates strong organic demand and viral potential.

4. From Toy Concept to Edible Innovation
Inspired by non-edible slime toys, we transformed the concept into a safe, delicious, and interactive gummy format, creating a new category of edible “play snacks”.

🟩 Concept Overview

Modern consumers are increasingly shifting toward functional snacks that combine nutrition and enjoyment in a single format.

However, most existing products still fall into two extremes:

• Functional supplements with poor taste experience
• Traditional snacks without nutritional value

This gap creates a strong demand for a new category of “functional indulgence”.

🟨 Product Concept

Based on this market insight, we developed Collagen Jelly as a next-generation functional confectionery product.

The concept is built around three key pillars:

1. Functional Nutrition Integration
Each serving is designed to deliver collagen and biotin in a convenient daily snack format.

2. Clean Label Formulation
Zero sugar, low calorie, gluten-free, dairy-free, and free from common allergens.

3. Enjoyable Consumption Experience
A soft, refreshing jelly texture that transforms supplementation into a pleasant daily habit.

🟩 Concept Origin

The development of Candy Salad is inspired by the rapid rise of DIY food entertainment trends on global social media platforms.

Modern consumers, especially Gen Z and younger audiences, are no longer satisfied with passive snacking. Instead, they seek interactive, customizable, and shareable eating experiences.

While traditional gummies focus on taste and convenience, they lack engagement and creativity. Meanwhile, DIY snack kits and “food-as-play” content have already proven strong viral potential across platforms such as TikTok.

This shift in behavior created a clear opportunity for a new category:
👉 interactive candy experience kits

🟨 Product Innovation Concept

Candy Salad was developed as a multi-element interactive gummy system that transforms snacking into a playful mixing experience.

The concept is built on four core innovations:

1. From Snacking to Playing
Unlike traditional ready-to-eat gummies, Candy Salad introduces a “mix-and-play” format using gummies, sour sauce, sour powder, and utensils.

2. Multi-Sensory Interaction Design
The product engages multiple senses through:

Visual mixing colors and textures

Tactile stirring and shaking

Taste layering (sweet + sour combination)

Sound feedback during mixing

3. Seasonal & Thematic Expansion
Designed for holiday-driven consumption such as Halloween and Christmas, enabling strong visual storytelling through packaging and shapes.

4. Viral-Ready Product Structure
The DIY process is intentionally designed for short-form video creation, encouraging user-generated content and social media sharing.