The first is the healthy throat lozenges sold in 1981, mainly to care for the throat, but also to take into account delicious, which is the first throat lozenges in the food field in Japan; In 1992, they debuted Sugar-free candy, a candy that was sugar-free and tasted a new sweetness.
In 2002, kanro started selling soft candies, which were previously for children. With the launch of soft candies, kanro broadened the market for adults and contributed to our sales growth. Now Pure Gummy is the number one brand in Japan.
In 2012, they launched the golden milk candy, using natural raw materials to achieve the taste of milk, and now in the milk candy market segment, golden milk candy occupies the first place. In addition, in 2012, they also opened a direct store, candy as gifts, to broaden the new possibilities of candy. This product is the most representative product in kanro's direct store, bow shaped jelly.
In 2022, they launched emotional candy, and in 2023, they began to launch transparent spiritual candy, which is a product for generation Z, hoping that generation Z can more fully appreciate the charm of candy, and they developed this product with high school students. They used this experience of past product development to develop products for Gen Z, but also extended to the subsequent Alpha generation and the parents of Gen Z, Generation X and Generation Y, who continue to innovate.
In 2024, we "re" return to the customer, and carry out our product development and promotion with the customer as the center. Although they used to operate from the perspective of the customer, why are they returning to the customer-centric starting point? Because their environment has changed dramatically, their customers' behavior and values have also changed dramatically, and in order to be more flexible and respond quickly to these changes, it is important for them to provide valuable products and services to their customers in the future. So they return to customer-driven, customer-oriented operations.
Customer-oriented, one is to expand the customer base, the second is to further dig customers, improve the lifetime value of customers, deepen the relationship with customers, they through these two axes, horizontal axis and vertical axis to carry out their business. One of kanro's strengths in the future will be the brand, which will continue to expand the customer base, deepen customer relationships and expand kanro's business areas, not only in the core business, but also in new business areas.
