一.Coca-Cola x Bacardi team up to launch ready-to-drink pre-made cocktails
On September 17, the Coca-Cola Company and Bacardi Limited announced an agreement to launch Bacardi Rum and Coca-Cola Ready-to-Drink (RTD) pre-mixed cocktails.
According to officials, the ready-to-drink cocktail, made with Bacardi rum and Coca-Cola, is about 5% alcohol and will vary depending on the market, and the packaging will be printed with the logos of both companies. James Quincey, Chairman and Chief Executive Officer of the Coca-Cola Company, said: "As an integrated beverage company, we continue to develop our product portfolio, including the growing alcoholic ready-to-drink beverage market. This new partnership with BACARDI Ltd. supports our strategic expansion and we look forward to launching Bacardi Mixed with Coca-Cola next year."
Officials announced that the new product will be launched in Mexico and some European markets in 2025, with plans to roll out globally.
Original link:The Coca‑Cola Company and Bacardi Limited Announce Plans to Debut BACARDÍ & Coca‑Cola Ready-To-Drink Cocktail
二.M&M'S introduces a new flavor: M&M's Peanut Butter&Jelly
On September 19, M&M'S announced a new flavor, M&M's Peanut Butter&Jelly.
According to the brand, the new flavor is M&M'S first flavor innovation since 2022. The new flavor is berry-flavored M&M's infused with M&M's peanut butter, which the brand says it hopes consumers will feel similar to PB&J sandwiches.
It is reported that the new flavor will be available in the United States retailers and MMS.com from December 2024, the product will be available in three sizes: single size (1.63 ounces, about 46g), shared size (2.83 ounces, about 80g) and shared size vertical bag (8.6 ounces, about 243g).
News Source:PR Newswire
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