Among global snack consumers, young consumers are becoming the core force driving changes in the confectionery market. Unlike previous generations who simply pursued sweetness, the new generation of consumers is more focused on texture, visual appeal, and the story behind the product.
The rise of social media platforms has transformed candy from a "ready-to-eat snack" into a "shareable product." Candies with novel shapes, distinct textures, and an enjoyable eating experience are more likely to go viral on short video platforms and social media. This shift has also prompted confectionery brands to consider "shareability" and "experiential value" during the product development stage.
Industry insiders point out that future competition in the confectionery market will not only be reflected in formulas and prices, but also in the ability to establish an emotional connection with consumers. This experience-oriented consumption trend is reshaping the entire product logic of the confectionery market.
