From October 4th to 8th, 2025, Anuga, the global food and beverage industry event, will be held in Cologne, Germany. As the world's largest and most influential food exhibition, Anuga is held every two years, attracting over 7,500 exhibitors, professional buyers, and distributors from over 200 countries. The Mini Crush will debut its innovative products at this exhibition, showcasing its unique candy creations and freeze-dried technology at booth L032 in Hall 1.2.
At this exhibition, The Mini Crush will highlight two new global debuts:
Glowzilla Gummies: Utilizing a unique fluorescent pectin formula, they create a dazzling glowing effect under specific lighting conditions. Combining fun and delicious flavors, they are expected to be a hit among young consumers and in the trendy snack market.
Freeze Dried Chocolate: Made using an advanced vacuum freeze-drying process, it retains the rich flavor and delicate texture of chocolate while achieving a uniquely light and crispy texture, meeting consumer demand for low-temperature, lightweight snacks.
In recent years, the global snack market has seen a growing demand for innovation and health, with plant-based, low-sugar, and functional snacks becoming key trends. The Mini Crush's two new products perfectly address this trend: the glowing gummies enhance the "entertainment + sharing" attributes, catering to social needs. At the same time, the freeze-dried chocolates strike a balance between "health" and "taste," catering to the evolving consumer demand for high-end snacks. Through its Anuga debut, The Mini Crush will deepen its partnerships with retailers and importers in Europe and the Middle East, accelerating global channel expansion.
Leveraging Mini Crush's over 20 years of freeze-drying expertise and international certifications (ISO9001, HACCP, BRC, HALAL, KOSHER, etc.), all products are manufactured in-house, ensuring full traceability from raw material selection to finished product packaging. The freeze-dried chocolate series, in particular, utilizes 24 advanced German production lines for large-scale processing, ensuring product stability and consistency, meeting the high standards of food safety and supply chain compliance in the European and American markets.
The Mini Crush stated that Anuga 2025 is not only a showcase for new products but also a significant milestone in the brand's internationalization strategy. Going forward, the brand will continue to advance its dual-track strategy of "fun candy + healthy snacks," planning to launch more innovative lines incorporating plant-based ingredients and functional nutritional elements by 2026. Through its global presence, The Mini Crush aims to become the most creative and high-quality candy brand recognized by young people.
